In March 2020 Epic Games announced the opening Epic Games Publishing – a publishing unit that covers all the costs of playing games and offers its partners attractive conditions. According to a game designer and analyst Simon Carles (Simon Carles), Epic goes to the publishing business, as the purchase of exclusives for Epic Games Store gave too weak results.
Carles Based on its guesses on internal documents that have been on the network during the lawsuit Epic against Apple. In his material, the analyst says the following:
Graphics about the "minimum warranty" were taken for the base. This is tactics Epic, When she promises the developer to pay a certain amount, even if the actual sales of the game in EGS do not reach this mark.
By the middle of 2020 Epic began to reduce her expenses on minimal guarantees – most likely because the strategy led to too large monetary losses.
Minimum guarantees games Epic divided into three categories: roughly speaking, high expectations (an example from internal documentation – Borderlands 3), average (Satiffactory) and low (Dauntless).
According to Carles, This means one of two: either EGS users did not come across games from the category of low expectations (and, accordingly, bought them poorly), or Epic I paid much more than that these games would work in the open market.
Another of the internal documents Epic – a schedule for the payback of games that participate in a minimum guarantee. Unfortunately, specific names are covered in black, but the general trend is visible:
Dark gray color-how much the game has already earned, light gray-should still earn according to EGS forecasts, pink-most likely, it will never work. That is, pink color is that part of the minimum guarantee that Epic no longer hopes to recapture.
On the general schedule with all games there are only four columns without pink – that is, these projects surpassed the minimum guarantee and began to make a profit Epic. For example, the only successful game from a category with high expectations (Tier 1) is most likely, Borderlands 3, And one of the successful "medium" games (Tier 2) – Satiffactory.
Epic I weighed the pros and cons and decided that spending an ugly amount of money is still better, it assumes Carles. This is probably why it appeared Epic Games Publishing, and from tactics with a minimum guarantee began to depart.
Earlier for the 2020th Epic planned to spend $ 667 million on warranty, and at the time of the creation of documents – only $ 200 million. Then, the budget for guarantees was intended to reduce even more: $ 150 million in 2021 and $ 100 million in 2022, 2023 and 2024th and 2024th and 2024th and 2024.
In addition, plans Epic In 2020, the following was included:
Focus on EGS that games from the TOP-100 Steam and other not new, but still popular projects appear in EGS.
Launch a publishing unit. In 2020 in the annual publishing budget Epic We laid $ 326 million for games and $ 113 million for advertising.
From 2021 to 2024 Epic Games Publishing I expected to conclude contracts for the production of eight games every year: one high-budget service game (with a total budget of $ 126 million), one high-budget paid game ($ 53 million), two mid-budget paid ($ 27 million) and four low-budget paid ($ 7 million).
What is curious, Epic estimated the approximate costs of games of each category. DEV COST is the cost of direct production, LIVEOPS is the development of the game after the release, Marketing-advertising, go-to-market-the costs of creating advantages over competitors in the market, Hosting-apparently, server service costs. The numbers are indicated in millions of dollars.
Epic Games Publishing It differs from the https://bingositesnotongamstop.co.uk/review/slottio/ purchase of exclusives for Epic Games Store, as published games will be released on consoles. Epic It will begin to cooperate even more closely with the developers (and, perhaps, make them part of the family Epic) and prepare for your own metavselnaya – the benefit of the foundation in the form Fortnite Already available. Or at least in Epic There will be more games with high involvement of users, like Rocket League or Fall Guys, Writes Carles.
And, of course, games from Epic Games Publishing They will also become an exclusive Epic Games Store and help promote the store to the masses (although Carles It does not exclude that after some time these games will appear on Steam). Just parallel with this Epic kills several hares, and does not chase one.
Now at Epic Games Publishing There are four noteworthy games:
New game from Gendesign, The teams of the game designer Fumito Weda (Fumito ueda; ICO, Shadow of the Colossus And The Last Guardian).
The publishing house signed several contracts with other studios, but either little is known about these games, or the developers have not yet shown themselves somehow especially brightly.
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Well, this is how to pay millions of money to developers for the fact that they would not let out their games on other sites may be unprofitable? Incredible
We are waiting for news about the disappointment of the publishing unit
Yeah, gog have already been happy with a normal platform and honest struggle.
And at least one million they guess to allocate to the store itself? For two years, only a basket and achievements in three games were introduced from an important.
You look, it turns out to make a pseudo-store without a basket, and write exclusives into it. It is also necessary to promote these very exclusives. And the men did not know.
Well, here you have the policy of Tim "I am for players and developers". All millions go exclusively to the purchase of exclusivity. About the development of their site, so that it is more comfortable for users to spend their money and that the developers receive publicity, no one thinks. If only to stimulate.
Finally specific figures on the stall from epic. And then some manipulations are “twice as higher than the involvement”, “60% of sales are higher than past parts”. So far, I still do not see the benefits of purchases for myself when they have Steam and a curling iron.
This is included in the first category, when existing users do not know well what else is in the store. Steam has been fighting a lot with this in recent years – hence all sorts of Discovery Queue, recommendations of several types, algorithmic filling of pages, and so on.
According to Carles, this means one of two: either EGS users did not come across games from the category of low expectations (and, accordingly, bought them poorly), or Epic paid much more than that these games would work in the open market.
Or they didn’t even think to look for something there, not?
I thought I did not like the EGS, but you are directly piercing you from every comment left.
The basket was brought less than a month ago, and the store has been three years old. Steam had a basket at the exit.
Damn, even in the wretched yupley at the exit there was a basket.
And the fact that the stimulus is for many years, it means only one thing – a bunch of developments is already known, and they can be taken. But the EGS began to make a bicycle starting from the invention of the wheel, and then the carts.
And it was possible to just make a normal platform and gradually (but honestly) to conquer the attention of the audience.
That in Steam is good for the developer – the seeker almost always finds the desired. The search system and recommendations on their platform are very well debugged.
Epic Games announced the opening of Epic Games Publishing – a publishing unit that covers all expenses for playing games and offers its partners attractive conditions.
If you want a suitable exclusive for yourself, then make it yourself (although in this case, it is more likely to “pay for its development from zero yourself”). Well, this definitely looks more like “healing the industry” than throwing millions to buy a freebie and another annual exclusive from a third -party studio. The main thing is that the games supervised by the epics are suitable.
However, this still will not be able to save their store from losses. The fact that people will be able to buy Alan Wake II only in EGS does not mean that they will run to buy the rest of the games there.
It is quite expected to throw a lot of money right down, without promoting your own site. I don’t know how others, but I will wait a year to get a game in Steam. Here I am waiting, I did not stay long.
Well, people love gog for their approach, but at the same time they did not leak the storage of Scrooge, it is not clear what fraud and it is not clear in the name of what) and I doubt that the gog fought with someone there.
In Goga, you really can’t buy any of the new products, because they do not want to go there with free-DRM, and do not get a lot of money from old games. What a pity, the store is excellent
As unexpectedly, no one expected it.
All the news in one picture)
Increase the emphasis on the distributions of free games in 2020, but reduce it in 2021 and further.
Let them prepare for the outflow of the audience. This is a bunch of coupons – the only thing that held the crowds.
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